It is not uncommon for podcast fans to attend recordings of their favourite audio program. While the pandemic momentarily interrupted these kinds of events, some creators have decided to move them online to maintain a link with their audience. Here's the lowdown.
Podcast fans are more likely to buy a product mentioned by a podcaster because they trust their judgment. Specialists in communication sciences and psychologists refer to these one-way emotional bonds with celebrities and content creators as "parasocial relationships."