Google will limit ad tracking on smartphones running Android OS, catching up with Apple, responding to user complaints for better privacy. — AFP
Google announced plans Wednesday to limit ad tracking on its Android operating system running on billions of devices, a sensitive privacy issue that rival Apple has already moved to address on its iPhones.
Tech giants are under growing pressure to better balance privacy and ad-targeting, as users complain and regulators threaten tougher rules – but the companies themselves try to maintain access to the precious data helping them earn billions in ad revenue.
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