At CES, tech alliances firm up in the self-driving car wars

FILE PHOTO: The new GM logo is seen on the facade of the General Motors headquarters in Detroit, Michigan, U.S., March 16, 2021. REUTERS/Rebecca Cook

(Reuters) - Major automakers like General Motors Co, Ford Motor Co and Volvo Cars deepened ties with key technology partners this week to gird for the fight against electric car challenger Tesla Inc and Apple Inc as it revs up to enter the market.

Three chip firms - Intel Corp's Mobileye, Qualcomm Inc and Nvidia Corp - have emerged from a raft of announcements at the Consumer Electronics Show in Las Vegas as the leaders in locking down the brains of self-driving cars for the next decade.