Adobe targets upstart Canva in push for video, meme creators


The maker of Photoshop on Dec 13 launched Creative Cloud Express, a suite of products aimed at making it easier for users to create graphics, videos and other types of digital content. — Reuters

Adobe Inc is intensifying its effort to reach outside a core audience of design professionals in a bid to shield its long-standing industry dominance against burgeoning competition from upstarts.

The maker of Photoshop on Dec 13 launched Creative Cloud Express, a suite of products aimed at making it easier for users to create graphics, videos and other types of digital content. It’s an expansion of Spark, a product introduced in 2016 with a similar goal, but more limited in capabilities.

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