Amazon's cloud unit launches new chips to take on Intel, Nvidia

FILE PHOTO: The logo for Amazon Web Services (AWS) is seen at the SIBOS banking and financial conference in Toronto, Ontario, Canada October 19, 2017. REUTERS/Chris Helgren

(Reuters) - Amazon.com Inc's cloud computing unit on Tuesday introduced two new custom computing chips aimed at helping its customers beat the cost of using chips from Intel Corp and Nvidia Corp.

With $45.37 billion in sales in 2020, Amazon Web Services (AWS) is the world's biggest cloud computing provider and one of the biggest buyers of data center chips, whose computing power AWS rents out to its customers. Ever since buying a startup called Annapurna Labs in 2015, AWS has worked to develop its own custom chips.