E-commerce: Would you pick slower delivery to cut your carbon footprint?

Of those who chose the fastest shipping option, 56% ultimately opted for a slower delivery time once informed of the corresponding carbon emissions. — AFP Relaxnews

Does knowing the carbon emissions of an order being shipped from the other side of the planet encourage consumers to choose eco-responsible delivery options, even if it means waiting a little longer to get the goods? That’s what recent studies suggest.

Closely related to the famous Black Friday event, Cyber Monday (falling Nov 29 this year) is exclusively dedicated to online deals and discounts. But low prices might not be the only thing influencing consumer choices this year. A recent study shows that carbon labeling could potentially encourage shoppers to opt for more sustainable shipping methods.