China steps up pressure on tech with draft online ad rules

Mobile phone cases are seen displayed at a souvenir stall in Shanghai, China. Authorities in China have tightened regulation across a range of industries this year, with an emphasis on technology. — Reuters

SHANGHAI: China’s market regulator proposed new rules on Nov 26 that would increase online advertising oversight, including stipulating that adverts should not affect normal Internet use or mislead users.

Authorities in China have tightened regulation across a range of industries this year, with an emphasis on technology.