The Japanese company behind a cult toaster with a whopping RM940 price tag is moving into the smartphone market, with plans to buck trends with a smaller 4.9-inch screen. — REUTERS
The Japanese maker of a US$225 (RM939.60) toaster with a cult-like following is hoping it can elbow its way into the smartphone market with the announcement of a handset that bucks the trend for big screens.
The company, which debuted its pricey toaster in 2015, started taking reservations for the phone Wednesday. It will be available exclusively through SoftBank Group Corp. and will go on sale for 104,800 yen ($912) from Nov. 26, Balmuda Inc. said on its website.
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