Factbox-How Apple's privacy changes are affecting companies

FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France September 17, 2021. REUTERS/Gonzalo Fuentes/File Photo

(Reuters) - A privacy update rolled out by Apple Inc in April for its iPhones has sparked uproar from major social-media companies such as Meta Platforms Inc and Snap Inc, which have warned of a prolonged hit from the changes.

The update to Apple's operating system prevents advertisers from tracking iPhone and iPad users without their consent.

Meta-owned Facebook has said the change would hurt small businesses because it would impede their ability to cost-effectively find local customers to target with advertisements.

Below is a list of companies that have been hit by the recent changes.



Meta Warned that Apple's new privacy

Platforms Inc changes would weigh on its digital Q3 miss

business in the current quarter.

Earlier in December, Meta accused

Apple of engaging in anticompetitive


Snap Inc Snap Chief Executive Evan Spiegel

said Apple's privacy changes have Q3 miss

been a "frustrating setback" for the

company. Expects the impact to

linger through the fourth quarter.

Peloton Executives said company was seeing

Interactive some "disruptive impact" from Q1 miss

Inc Apple's privacy changes, making it

harder for Peloton to efficiently

acquire customers.

Twitter Inc Said it saw a "modest" impact to ad

revenue due to the privacy changes. Q3

Added that it was too early to in-line

assess long-term impact.

Zynga Inc Said adoption of Apple's privacy

changes resulted in a higher cost to Q2 miss

acquire new players. (reports

Expects short-term pressure on Q3 on Nov

advertising revenue and bookings to 8)

be more pronounced in the third


Poshmark Inc Chief Executive Officer Manish

Chandra told Reuters the company Q2 beat

felt the impact of Apple's new (reports

policy late in the second quarter Q3 on Nov

and expects it to continue into the 9)

current quarter.

(Reporting by Tiyashi Datta in Bengaluru; Editing by Aditya Soni)

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights


Next In Tech News

Britain to crack down on "misleading" cryptocurrency adverts
Risk of central bank hikes prompts investors to shun tech - surveys
Daimler Truck sees 20% sales growth in 2021
Tesla CEO Elon Musk to visit Berlin factory in mid February
Gambling firm 888's annual revenue jumps 14% on casino gaming demand
UK regulator fines Mastercard, others for prepaid cards cartel
Vivendi invests in digital communication group Progressif Media
European new car sales down 1.5% in 2021 - ACEA
Toyota to produce 700,000 vehicles in February - Nikkei
U.S. Senate panel to debate app store reform bill

Others Also Read