Decade after Jobs' death, has Apple traded magic for profit?


A picture shows an image of Apple founder and late CEO Steve Jobs in the interior of the US pavillon at the Dubai Expo 2020, on October 1, 2021. Jobs – who died October 5, 2011 after a battle with pancreatic cancer – left the company DNA imbued with his demanding intensity. — AFP

SAN FRANCISCO: Ten years after Apple founder Steve Jobs' death, the firm has grown into a colossus of devices and services that is the world's most valuable company, but the tech legend's diehard fans lament its lost aura of revolution.

"Apple doesn't innovate anymore" or "Steve Jobs is turning in his grave" are the type of disillusioned tweets that pop up especially during product launches led by Tim Cook, who took Apple's reins in August 2011.

The Star Christmas Special Promo: Save 35% OFF Yearly. T&C applies.

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Nvidia director Harvey Jones sells $44 million in shares held for over three decades
Micron forecasts blowout earnings on booming AI market, shares rise 7%
Exclusive-FTC investigating Instacart's AI pricing tool, source says
Amazon shakes up AI team as veteran Prasad leaves, DeSantis promoted
Coinbase pushes into stock trading, event contracts as retail battle heats up
Exclusive-Google works to erode Nvidia's software advantage with Meta's help
Brazil to get satellite internet from Chinese rival to Starlink in 2026
US gaming platform Roblox pledges changes to get Russian ban lifted
Oracle says Michigan data center project talks on track without Blue Owl
Coursera to buy Udemy, creating $2.5 billion firm to target AI training

Others Also Read