Decade after Jobs' death, has Apple traded magic for profit?

A picture shows an image of Apple founder and late CEO Steve Jobs in the interior of the US pavillon at the Dubai Expo 2020, on October 1, 2021. Jobs – who died October 5, 2011 after a battle with pancreatic cancer – left the company DNA imbued with his demanding intensity. — AFP

SAN FRANCISCO: Ten years after Apple founder Steve Jobs' death, the firm has grown into a colossus of devices and services that is the world's most valuable company, but the tech legend's diehard fans lament its lost aura of revolution.

"Apple doesn't innovate anymore" or "Steve Jobs is turning in his grave" are the type of disillusioned tweets that pop up especially during product launches led by Tim Cook, who took Apple's reins in August 2011.