Apple launches iPhone 13 with camera, chip and screen upgrades; local prices start from RM3,399 and pre-orders from Oct 1

Apple Inc CEO Tim Cook unveiling the new iPhone 13 during a special event at Apple Park. — Apple Inc/ AFP/Handout

Apple Inc unveiled a new line of iPhones at a wide-ranging product event on Sept 14, looking to entice consumers with improvements to the camera and processor in lieu of major design changes.

The new models – iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max – were introduced at a media event dubbed California Streaming. They look similar to the iPhone 12, but include a smaller display cutout at the top of the screen, faster chips and upgraded camera systems.