Small toy figures are seen in front of diplayed Amazon logo in this illustration taken March 19, 2020. REUTERS/Dado Ruvic/Illustration
(Reuters) -Affirm Holdings Inc shares surged 43% on Friday after the company partnered with Amazon.com Inc to make its buy now, pay later (BNPL) service available to certain customers of the e-commerce giant.
Marketed as an alternative to credit cards, BNPL services have soared in popularity during the pandemic as consumers seek options that make purchases easier on their wallets.
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