Sweden's Klarna buys influencer marketing platform APPRL

FILE PHOTO: A smartphone displays a Klarna logo in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/Illustration/File Photo

STOCKHOLM (Reuters) - Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels.

Klarna said Stockholm-based APPRL, which helps content creators and retailers cooperate, was the latest addition to its growing roster of retailer marketing services. The financial details of the deal were not disclosed.