U.S. lobby group views India's e-commerce plan as worrying, email shows

FILE PHOTO: A delivery worker carries an Amazon package to deliver it to a customer at a residential apartment in Ahmedabad, India, March 17, 2021.REUTERS/Amit Dave/File Photo

NEW DELHI (Reuters) - A top lobby group that is part of the U.S. Chamber of Commerce believes India's proposed new e-commerce rules are a cause for concern and will lead to a stringent operating environment for companies, according to an email reviewed by Reuters.

India this week spooked online retailers like Amazon and Walmart's Flipkart by outlining plans to limit "flash sales", reining in a private label push and mandating them to have a system to address grievances.