Factbox: India's new e-commerce rules that could jolt foreign, local players

FILE PHOTO: Small toy figures are seen in front of diplayed Amazon logo in this illustration taken March 19, 2020. REUTERS/Dado Ruvic/Illustration

MUMBAI (Reuters) - India's proposed changes to consumer rules for the e-commerce sector could be hugely disruptive for some of the country's biggest online shopping websites, including U.S.-based Amazon and Walmart's Flipkart.

The rules come as U.S. firms battle allegations from traders for working around foreign investment regulations for the sector, and could further complicate the operating environment for Amazon and Flipkart even as the companies fight antitrust allegations in courts. The companies deny any wrongdoing.