China’s TikTok gets its own web version as user growth plateaus, nearing the country’s total mobile user base

Douyin.com contains much of the same functionality as the app, allowing users to search, upload and watch videos and livestreamed content. Sister app TikTok has long had its own website to bring in desktop traffic, which ByteDance hopes can stave off slowing growth at home. — SCMP

Douyin, the Chinese version of TikTok, has launched a web version of its app accessible to desktop users, shifting away from its “mobile-only” strategy as it seeks new growth in a saturated market.

Douyin.com has much of the same functionality as the app, allowing users to search, upload, watch, like and comment on videos and livestreamed content. However, the web version looks more like a traditional video site, with an endless scroll of video thumbnails on the homepage for users to browse. This is in contrast to the app, which forces users to swipe through one video at a time.