China’s short-form video market soars amidst pandemic year, study shows

The country’s top two short video apps – rivals Douyin (or TikTok) and Kuaishou – have together cornered nearly 55% of the market. — Bloomberg

LOS ANGELES: A new report from the China Internet Audiovisual Content and Service Association delineates the changes that have taken space in the Chinese online streaming and short video spaces during the past pandemic year.

It defined users engaging with online streaming, short video, online audiobook or radio, or live streaming services collectively as “Internet audiovisual users”.

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Livestreaming , short video


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