Virtual reality ads make their way to Facebook's Oculus headsets

FILE PHOTO: An attendee demos the Oculus Quest wireless virtual reality headset during Facebook Inc's F8 developers conference in San Jose, California, U.S., April 30, 2019. REUTERS/Stephen Lam

(Reuters) - Facebook Inc said Wednesday it will begin testing ads inside its virtual reality Oculus headsets in partnership with several game developers, including Resolution Games.

The small-scale test of VR ads are a bridge between the social media company's main revenue line of selling digital advertising and its growing investment to build virtual reality hardware as the next tech frontier after the smartphone.