Factbox: EU takes on Facebook over ad data


FILE PHOTO: A Facebook logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - The European Union and Britain have launched antitrust investigations into Facebook's use of advertising data in its classified ads business, probes which could force it to change its business model on top of hefty fines.

European Competition Commissioner Margrethe Vestager's first antitrust probe into the world's largest social network is the latest in a long series of fights with U.S. tech giants.

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