Impact of Apple ad tracking changes will hinge on app developers, exec says


FILE PHOTO Silhouette of a mobile user seen next to a screen projection of the Apple logo in this picture illustration taken March 28 2018.  REUTERSDado RuvicIllustration

FILE PHOTO: Silhouette of a mobile user seen next to a screen projection of the Apple logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration

(Reuters) - The impact of Apple Inc's new privacy controls over digital advertising tracking is likely to depend greatly on how app developers implement a new pop-up notification, Apple's user privacy chief told Reuters.

Apple on Monday started enforcing a rule introduced last year requiring developers to use a pop-up notification seeking permission to gather data that can be used to track users across third-party sites and apps.

Subscribe now and receive free sooka plan for 1 month. T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read


Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a member? Log In