Why Biden’s online communication tactic uses influencers, Instagram

Rather than a one-off foray, Fauci’s (pic) Instagram interview is part of a comprehensive online communication strategy from the White House – with output ranging from seconds-long clips of Biden’s speeches, often posted on Instagram Reels; behind-the-scenes footage at the White House; to an active presence on Twitter. — AFP

WASHINGTON: Eugenio Derbez is a Mexican actor with a sceptical view of the coronavirus vaccine and a large following on Instagram.

So, naturally, the White House couldn’t wait to set him up for an interview with Anthony Fauci.

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White House , Joe Biden


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