A woman tries out a jacket at a pickup point of Russia’s e-commerce giant Wildberries in Moscow. — AFP
MOSCOW: Kristina draws closed the purple curtain of the changing room at her nearest Wildberries location, emerging moments later to twirl in a black dress with the label still attached.
But the 42-year-old housewife is not at one of Moscow’s department stores.
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A woman tries out a jacket at a pickup point of Russia’s e-commerce giant Wildberries in Moscow. — AFP
A barcode is seen on a package at a pickup point of Russia’s e-commerce giant Wildberries in Moscow. — AFP
Bakalchuk proposed an innovative idea for Russia: charging only once orders had been picked up to combat the mistrust of Russian consumers accustomed to scams. — AFP
The wide variety of products offered is Wildberries’ competitive advantage, says Ivashchenko. — AFP
A woman tries out a jacket at a Wildberries pickup point in Moscow. Wildberries carved a lucrative niche by allowing customers to try out their orders at pick-up points and pay only for items they take home. — AFP
At this location in central Moscow, a steady stream of customers enter, flash a code on their phones to receive packages from an attendant and duck into changing booths. — AFP
A woman receives her order at a Wildberries pickup point in Moscow. — AFP
In the e-commerce landscape, Wildberries stands out with its pink and purple logo and its clientele made up of 70% women, who often make purchases for the whole family. — AFP
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