Wildberries: the Russian e-commerce giant targeting Europe


A woman tries out a jacket at a pickup point of Russia’s e-commerce giant Wildberries in Moscow. — AFP

MOSCOW: Kristina draws closed the purple curtain of the changing room at her nearest Wildberries location, emerging moments later to twirl in a black dress with the label still attached.

But the 42-year-old housewife is not at one of Moscow’s department stores.

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