Amazon's new Polish site goes live as online competition grows


FILE PHOTO: An Amazon logo is seen on a worker's jacket at an Amazon Fulfilment Center in Wroclaw, Poland December 3, 2015. REUTERS/Kacper Pempel

WARSAW (Reuters) - Online retailer Amazon's new Polish website went live on Tuesday morning, the company said, marking a significant intensification of competition in the country's booming e-commerce sector.

Amazon had said in January it would open a Polish site to better serve local customers previously reliant on its German version but did not set a date. The news had sent shares in Polish e-commerce firm Allegro sharply lower on the day.

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