Bilibili: How a Chinese site dedicated to anime subculture grew up with its Gen Z users to become a mainstream success

The Chinese video streaming site is trying to maintain its unconventional appeal and sense of community, as it embraces a wider audience. Early users say Bilibili is losing its original charm, but some analysts say there are no obvious alternatives. — SCMP

It was the winter of 2012 and Kevin Lin was 13 years old. Like many children his age in China, he was obsessed with Japanese anime. And just like them, he got his fix on the Internet.

His latest discovery was a scrappy anime streaming site named Bilibili.