Facebook employee called inflated ad metrics ‘deeply wrong’

Facebook employee raised concerns that the social media giant's advertising audience reach estimates was misleading, but ignored, court filings reveal. — REUTERS

Facebook Inc. internal emails made public in court reveal an employee’s concerns the company misrepresented advertisers’ estimated audience, calling the practice "deeply wrong.”

But senior executives didn’t want to fix the problem because the impact on revenue would have been "significant, ” according to a filing Wednesday in San Francisco federal court.