Sensor Tower: Global consumer spending in top 100 subscription apps rose 34% in 2020

The report further revealed that Apple’s App Store continued to see a higher share of spending than Google’s equivalent Play Store. — Dreamstime/TNS

Even as the Covid-19 pandemic forced millions of users to stay indoors, digital platforms saw an exponential surge in usage and spending in 2020.

A new Sensor Tower report corroborates the trend as it reveals global consumer spending in the top 100 non-game subscription-based apps grew 34% year-over-year. The spending surged to US$13bil (RM52.39bil) in 2020, up from US$9.7bil (RM39.09bil) in 2019.