Google says Chrome cookie replacement plan making progress


Third-party cookies been a longtime source of privacy concerns and Google said a year ago that it would do away with them, in an announcement that shook up the online advertising industry. — AP

LONDON: Google says it’s making progress on plans to revamp Chrome user tracking technology aimed at improving privacy even as it faces challenges from regulators and officials.

The company gave an update on Jan 25 on its work to remove from its Chrome browser so-called third-party cookies, which are used by a website’s advertisers or partners and can be used to track a user’s Internet browsing habits.

The Star Festive Promo: Get 35% OFF Digital Access

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Anthropic buys Super Bowl ads to slap OpenAI for selling ads in ChatGPT
Chatbot Chucky: Parents told to keep kids away from talking AI dolls
South Korean crypto firm accidentally sends $44 billion in bitcoins to users
Opinion: Chinese AI videos used to look fake. Now they look like money
Anthropic mocks ChatGPT ads in Super Bowl spot, vows Claude will stay ad-free
Tesla 2.0: What customers think of Model S demise, Optimus robot rise
Vista Equity Partners and Intel to lead investment in AI chip startup SambaNova, sources say
Apple plans to allow external voice-controlled AI chatbots in CarPlay, Bloomberg News reports
Goldman Sachs teams up with Anthropic to automate banking tasks with AI agents, CNBC reports
US Justice Department casts wide net on Netflix's business practices in merger probe, WSJ reports

Others Also Read