WeChat is a relatively late entrant in the short video and livestreaming market, which has seen a surge in popularity during the coronavirus pandemic. Over the past five years, the number of daily video messages posted on WeChat has increased 33 times while video content on WeChat Moments is up tenfold. — SCMP
The future of China’s ubiquitous messaging and social media app WeChat will be video and livestreaming, according to its creator Allen Zhang, a move that will put the super app in direct competition with rivals ByteDance and Kuaishou.
“Video expression will be a major theme for the next 10 years of content generation,” Zhang told an audience at WeChat’s annual developer conference on Tuesday.
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