A shopper browses an Apple Inc product display inside in Barcelona, Spain. getting most people to wear a computer on their face, even a small one, is difficult. That, in part, doomed Google’s early attempt at consumer AR glasses several years ago. — Bloomberg
Apple Inc’s first crack at a headset is designed to be a pricey, niche precursor to a more ambitious augmented reality product that will take longer to develop, according to people with knowledge of the matter.
The initial device has confronted several development hurdles and the company has conservative sales expectations, illustrating how challenging it will be to bring this nascent consumer technology to the masses.
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