Analysis: What monopoly case? DOJ lawsuit unlikely to knock Google from pole position

Antitrust specialists see the upcoming action as more of a tremor than an earthquake. Even if the Justice Department takes the case to trial and wins, which is not guaranteed, any changes to the role played by Alphabet Inc’s Google in people’s lives are likely to be incremental – and years away. — Reuters

WASHINGTON: The US Department of Justice and 11 states filed their long-awaited competition lawsuit against Google on Oct 20 – the most momentous antitrust showdown since Washington took on Microsoft Corp more than two decades ago – but experts warn that anyone expecting a major shake-up of the tech industry is likely to be disappointed.

Antitrust specialists see the upcoming action as more of a tremor than an earthquake. Even if the Justice Department takes the case to trial and wins, which is not guaranteed, any changes to the role played by Alphabet Inc’s Google in people’s lives are likely to be incremental – and years away.