Apple plans augmented reality content to boost TV+ video service

In the new feature, elements of a TV show, like characters or objects, would be displayed on a viewer’s phone or tablet and integrated into the surrounding environment. For example, someone watching a moon-walking scene in the Apple show 'For All Mankind' might be able to see a virtual lunar rover on their device’s display, seemingly perched atop their living room coffee table. — Apple

Apple Inc is planning to add augmented reality content to its Apple TV+ streaming video service, seeking new ways to attract and retain subscribers and drive interest in AR technology.

In the new feature, elements of a TV show, like characters or objects, would be displayed on a viewer’s phone or tablet and integrated into the surrounding environment. For example, someone watching a moon-walking scene in the Apple show For All Mankind might be able to see a virtual lunar rover on their device’s display, seemingly perched atop their living room coffee table.