KFC tells customers to hold off on the ‘Finger Lickin’ for now

KLC is doing the socially responsible thing and asking people not to lick their fingers for fear of coronavirus. The restaurant chain unveiled a short video clip on its KFC UK and Ireland YouTube channel on Aug 24, showing various KFC chicken buckets with the “Finger Lickin’” words blurred out from its captions. — Reuters

Kentucky Fried Chicken is temporarily suspending its long-time advertisement slogan “it’s finger lickin’ good”, calling it inappropriate in the current Covid-19 pandemic situation where personal hygiene has become top priority to stem transmission.

In an era when face masks and hand-washing have become the norm and health officials are recommending people to stop touching their faces, KFC said the slogan “doesn’t feel quite right”.