KLC is doing the socially responsible thing and asking people not to lick their fingers for fear of coronavirus. The restaurant chain unveiled a short video clip on its KFC UK and Ireland YouTube channel on Aug 24, showing various KFC chicken buckets with the “Finger Lickin’” words blurred out from its captions. — Reuters
Kentucky Fried Chicken is temporarily suspending its long-time advertisement slogan “it’s finger lickin’ good”, calling it inappropriate in the current Covid-19 pandemic situation where personal hygiene has become top priority to stem transmission.
In an era when face masks and hand-washing have become the norm and health officials are recommending people to stop touching their faces, KFC said the slogan “doesn’t feel quite right”.
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