Can we escape personalised Internet content?

Protecting user data prevents personalised digital content suggestions. — AFP Relaxnews

Is having digitally personalised content useful for us or the platforms creating them? Both, it seems. According to Netflix, 80% of the content its users watch stems from its personalised recommendation system. For YouTube, it's responsible for 70% of the time its users spend on the platform. But is it impossible to escape these suggestions?

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