Is having digitally personalised content useful for us or the platforms creating them? Both, it seems. According to Netflix, 80% of the content its users watch stems from its personalised recommendation system. For YouTube, it's responsible for 70% of the time its users spend on the platform. But is it impossible to escape these suggestions?
Erase your history
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!