TikTok’s ad launch faces challenges from US ban threat, hoaxes

The new self-service ad platform, which lets companies purchase ads without needing to speak with a sales team, is key to TikTok’s ability to turn its red hot short video sharing app into a viable advertising business. — Bloomberg

TikTok’s launch on July 8 of a new platform to court small business advertisers is fraught with challenges, especially after the Trump administration’s threat this week to impose a ban on China-based social media apps.

The new self-service ad platform, which lets companies purchase ads without needing to speak with a sales team, is key to TikTok’s ability to turn its red hot short video sharing app into a viable advertising business.