While the coronavirus has slowed YouTube’s ad sales, it has also presented an opportunity to generate new business on cable TV’s home turf. As shelter-in-place orders spread, YouTube’s traffic on TV skyrocketed. — AFP
People stuck at home during Covid-19 lockdowns are watching way more YouTube on their televisions. The company is trying to persuade advertisers to join them.
The video arm of Alphabet Inc’s Google is offering new tools and audience statistics specifically for advertising on TV – screen space where YouTube has trailed cable channels. Marketers on YouTube will now be able to access consumer surveys from YouTube’s TV viewers and run more commercial formats, such as skippable ads.
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