Unity Technologies aims to bring video game tools into the real world

It’s not just gamers who appreciate a perfectly rendered tree or skyscraper. Unity is betting the next wave of growth will come from industries such as construction or retail that could benefit from offering their customers a unique view of a future condo building, park or shop. — Unity Technologies Inc/Instagram

Every year, video game designers spin up more exquisite and immersive virtual worlds. Players can now wander through giant, shifting landscapes that are edging closer to being indistinguishable from real life.

Many of those worlds are built using software designed by San Francisco-based Unity Technologies Inc and wind up in games like Monument Valley 2 and Pokemon Go. Gaming is serious business, helping Unity net US$500mil (RM2.16bil) in revenue in 2019, according to the company. The closely held company hasn’t previously disclosed the figure.