Why China’s tech chieftains have become livestreaming stars

The livestreaming video market saw strong household and corporate demand during China’s coronavirus lockdown. China is forecast to have 526 million livestreaming video users this year, up from 504 million in 2019. — SCMP

A few years ago, many people thought the party could soon be over for China’s livestreaming video industry, as the tens of millions of yuan a year paid out to top presenters becomes unsustainable amid a decline in online viewer numbers.

The industry, however, has continued its rapid growth because of the integration of livestreaming video features with various e-commerce and entertainment platforms, and more recently, strong household and corporate demand during China’s coronavirus lockdown.