Why China’s tech chieftains have become livestreaming stars


The livestreaming video market saw strong household and corporate demand during China’s coronavirus lockdown. China is forecast to have 526 million livestreaming video users this year, up from 504 million in 2019. — SCMP

A few years ago, many people thought the party could soon be over for China’s livestreaming video industry, as the tens of millions of yuan a year paid out to top presenters becomes unsustainable amid a decline in online viewer numbers.

The industry, however, has continued its rapid growth because of the integration of livestreaming video features with various e-commerce and entertainment platforms, and more recently, strong household and corporate demand during China’s coronavirus lockdown.

Subscribe now and get 30% off The Star Yearly Plan

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.


Follow us on our official WhatsApp channel for breaking news alerts and key updates!
livestream

Others Also Read


Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a subscriber? Log In