April Fools’ Day is cancelled tomorrow, at least for Google, as it chooses to stay serious in respect to the ongoing Covid-19 pandemic.
Business Insider reported this based on an internal email written to managers, instructing Google teams to skip its annual tradition of running gags across its various services.
“Take the year off from that tradition out of respect for all those fighting the Covid-19 pandemic. Our highest goal right now is to be helpful to people, so let’s save the jokes for next April, which will undoubtedly be a whole lot brighter than this one,” said Google chief marketing officer Lorraine Twohill in the memo.
While this could sound like an elaborate fake out, Google’s centralised marketing team had earlier decided to skip April Fools’ as well. The memo was a reminder for managers of smaller teams to also avoid April Fools’ Day pranks.
Twohill said the company may bring back its humorous tradition next year.
Some pranks the Internet giant ran last year included adding the classic feature phone game Snakes to Google Maps — where players used snake-like public transport to pick-up passengers — and the introduction of the Google Tulip app, that allegedly enabled users to communicate with flowers, as well as using Google Assistant to tell random historic April Fools jokes.