Small businesses, the main users of the free WhatsApp Business app, can now display a 'mobile storefront' showcasing their wares with images and prices. — Reuters
SAN FRANCISCO: Facebook Inc on Nov 7 launched a catalog feature for its WhatsApp messaging app, it said in a blog post, building out the service's e-commerce tools as it moves slowly toward monetising the app it bought in 2014 for US$19bil (RM78.53bil).
Facebook has been trying to boost revenue from higher-growth units like Instagram and Whatsapp, which has 1.5 billion users. The company's flagship News Feed product continues to draw big ad dollars, but is struggling to generate new users.
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