Streaming TV gears up for ad targeting

While some subscription streaming services including Netflix, Apple+ and Disney+ have pledged to be ad-free, others including those from WarnerMedia and NBCUniversal are expected to have some ad-supported options, as does Hulu. — AFP Relaxnews

WASHINGTON: In the new world of streaming television, advertising is not going away, but is evolving to become more like marketing on the Internet – targeted to specific groups or individuals.

While some subscription streaming services including Netflix, Apple+ and Disney+ have pledged to be ad-free, others including those from WarnerMedia and NBCUniversal are expected to have some ad-supported options, as does Hulu.