Getting the keys to a brand new home is just the beginning for many middle-class Chinese home buyers. They typically face months of negotiations with interior designers and builders to decorate and furnish the empty rooms – and some are even enticed by realistic 3D renderings that can show exactly what the finished home will look like.
However, many buyers become impatient because a single change to the design can mean a few more days of rendering, so they end up going with a much faster 2D graphic instead, according to Wu Yue, owner of the North Home Technology design firm in Hangzhou.