Apple’s new iPhones shift smartphone camera battleground to AI


  • TECH
  • Thursday, 12 Sep 2019

The technology industry's battleground for smartphone cameras has moved inside the phone, where sophisticated artificial intelligence software and special chips play a major role in how a phone's photos look. — Reuters

When Apple Inc introduced its triple-camera iPhone this week, marketing chief Phil Schiller waxed on about the device's ability to create the perfect photograph by weaving it together with eight separate exposures captured before the main shot, a feat of "computational photography mad science".

"When you press the shutter button it takes one long exposure, and then in just one second the neural engine analyses the fused combination of long and short images, picking the best among them, selecting all the pixels, and pixel by pixel, going through 24 million pixels to optimise for detail and low noise," Schiller said, describing a feature called "Deep Fusion" that will ship later this fall.

Subscribe now and get 30% off The Star Yearly Plan

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.


Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read


Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a subscriber? Log In