Disney Plus, which will include powerful brands that span Lucasfilm's Stars Wars, Pixar and Marvel, is forecast to have a better price-to-content rating ratio than both WarnerMedia and NBCU, Langston's research shows. — AFP
LOS ANGELES: The streaming-video battlefield is about to get some major new combatants – and fresh research suggests that Disney is best equipped to grab new territory.
Once Disney, WarnerMedia and NBCUniversal launch their direct-to-consumer services, customers' perceived value of incumbent players Netflix, Hulu and Amazon Prime Video will drop significantly, according to a study conducted by Langston Co, a Denver-based behavioral consumer research and consulting firm, shared exclusively with Variety.
