Burberry rolls out a personalised chat service for select clients

The British luxury fashion house has teamed up with Apple Pay to launch R Message. — Burberry

Burberry is rolling out an invitation-only messaging service to strengthen relationships with its best customers.

The British luxury fashion house has teamed up with Apple Pay to launch R Message, which will take the form of an in-app chat service, WWD reports. It will allow select, high-spending clients to shop online with a seamless payment system, as well as communicate with Burberry employees to enquire about products or book private appointments in-store.