How Jony Ive, Apple’s design guru, planned his own obsolescence


  • TECH
  • Tuesday, 02 Jul 2019

Jonathan Ive led Apple’s product design for decades, from the Technicolor iMac that revived the company’s fortunes in the late '90s to the softly minimalist iPhone that turned Apple into one of the world’s largest companies. 

For nearly half that time, he’s been trying to leave. 

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