The "General Data Protection Regulation" (GDPR), launched on May 25 last year, enhances the rights of Internet users and imposes a wide range of obligations on companies, including that they request explicit consent to use personal data collected or processed in the European Union.
The EU has billed it as the biggest shake-up of data privacy regulations since the birth of the web, saying it sets new high standards as the world seeks closer scrutiny of tech giants like Facebook, Google and Amazon.
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