FILE PHOTO: WhatsApp and Facebook messenger icons are seen on an iPhone in Manchester , Britain March 27, 2017. REUTERS/Phil Noble -/File Photo
Starting next year WhatsApp will display advertisements in the Status section, a feature it calls Status Ads.
Digital marketing agency Be Connect’s head of media, Olivier Ponteville, tweeted the announcement which was made at the Facebook Marketing Summit in the Netherlands this week. Facebook is the parent company of WhatsApp.
The ads will take up the whole screen and like Instagram Story ads, users can get more information by swiping up. And just like with Instagram stories, WhatsApp’s Status feature lets users broadcast text, photos and videos that will disappear after 24 hours.
