Johor Corp and CVC Capital Partners Asia are seeking to privatise fast-food restaurant operator QSR Brands Bhd and its subsidiary KFC Holdings (M) Bhd.
Boost is offering its eWallet users RM5 cashback when they spend a minimum of RM20 at KFC outlets.
The company announced this offer – which is available until May 31 – to commemorate a new partnership with KFC. Users can now pay for meal purchases at KFC outlets nationwide with the Boost eWallet.
“We are constantly looking for avenues that can digitally enhance the experience of our users and complement their lifestyles. The partnership with KFC enables us to provide widespread accessibility, availability and added convenience for Malaysians to go cashless with Boost and be rewarded with cashbacks at the same time,” said Axiata Digital Services CEO Mohd Khairil Abdullah. Axiata Digital Services is the parent company of Boost.
QSR Brands (M) Holdings Bhd managing director Datuk Seri Mohamed Azahari Mohamed Kamil explained that KFC is very much in touch with how customer purchasing and dining habits are changing with technology.
"As the operator of the largest quick service restaurant chain in Malaysia, we have the need to stay abreast of and keep tabs on shifting consumers’ behaviour and preferences. This is to ensure that we have the right framework and strategies to meet their evolving demand. To this end, we have adopted a number of digital payment capabilities and channels in our restaurants, as we march towards integrated and seamless future for the convenience of our customers,” Mohamed Azahari said.
KFC has introduced a number of measures to provide a more convenient dining experience for customers with technology.
Earlier this month, The Star reported that KFC has recently introduced self-service kiosks at selected outlets in Klang Valley. The machines have a touchscreen to take orders and payment is made via a card reader or QR code system. The kiosks also accept payments from eWallets like Boost and TNG Wallet.
