YouTube touts first new original programme under free strategy


  • TECH
  • Friday, 03 May 2019

FILE PHOTO: Silhouettes of mobile device users are seen next to a screen projection of Youtube logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration/File Photo

Alphabet Inc's YouTube unveiled on Thursday nine new original programmes that will be available for free this year as the streaming service shrinks an effort to attract subscribers with content exclusively behind a paywall.

The unveiling at a YouTube event for advertisers and media in New York offered the first glimpse at how the shift announced in November away from subscriber-only content will play out across the world.

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1 month

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