As parents consider new streaming services, is there too much children’s programming?

A media diet is just like a regular diet. If you're not consistent in the first few weeks and months, you will fail. (Sebastian Czapnik/Dreamstime/TNS)

Whether they prefer Elsa, SpongeBob or a Russian heroine named Masha, today's kids have endless reasons to beg for more screen time. Yet almost nobody thinks there is too much children's programming.

Media companies have heavily invested in kids’ content as they build new digital businesses to court consumers directly. On April 11 Walt Disney Co announced details about Disney+, a family-friendly streaming service it is launching in November for US$7 (RM29) per month.